Alibaba.com kicked off 'Super September 2020', its largest annual event designed to help small-and-medium enterprises (SMEs) trade and thrive. — VNS Photo

Alibaba.com, the leading global business-to-business (B2B) e-commerce platform, has rolled out two initiatives this September to empower its Vietnamese sellers.

Alibaba.com's 'Super September 2020' aims to help small-and-medium enterprises (SMEs) trade and thrive.

This year, the top 55 Vietnamese sellers are participating in this global promotion in categories like food and beverage, agriculture, home and garden as well as furniture and apparel.

The website also hosted its '910 Customer Day' on September 10 and announced the launch of the '100 Great Vietnamese Exporters' project, a long-term initiative to showcase role-model sellers.

Last year, Alibaba.com expressed its commitment to Viet Nam by aiming to support 10,000 Vietnamese SMEs in five years.

Stephen Kuo, Head of Asia Pacific, Alibaba.com said: “Traditional offline routes are costly and have been confronted with many challenges.

"This has further reinforced our belief that digitalisation is an inevitable trend for sellers to sustain and grow their businesses.

"We are excited to see more and more Vietnamese businesses making digitalisation a priority.

"We believe that with the power of e-commerce, Alibaba.com and its various initiatives can enable more Vietnamese SMEs to recover and even generate sustainable growth.”

In the 12 months ended March 31, 2020, more than 20 million buyers from approximately 190 countries sourced business opportunities or completed transactions on Alibaba.com. — VNS