Adobe and Techcombank on Thursday announced a multimillion-dollar, multi-year partnership that will power Techcombank’s digital transformation, making it the first bank in Viet Nam to launch an end-to-end customer experience technology platform.

Techcombank is partnering with Adobe to launch innovative offerings for Vietnamese consumers, tapping into market growth in alignment with Viet Nam’s national digital transformation strategy for 2025. Using Adobe Experience Cloud, Techcombank will be able to deliver hyper-personalised banking experiences in real-time across offline and digital touchpoints. This marks a significant milestone for the banking industry in Viet Nam and Southeast Asia, as consumers become increasingly digital-first.

“Today’s consumers are banking across multiple online and offline channels, and it is critical that we meet their expectations wherever they choose to engage or transact,” said Jens Lottner, Chief Executive Officer at Techcombank.

“With Adobe’s successful track record of working with leading financial services organisations around the world for the past decade, we are excited to partner with Adobe on our ongoing five-year transformation strategy, and accelerate our journey of being the leader in the customer-led digitisation of the Financial Services Industry (FSI) in Viet Nam.”

As customers seek experiences that are better, quicker, and more convenient, Techcombank will provide consumers with highly tailored, one-to-one experiences that meet their needs – both online and offline.

"We are thrilled to be part of Techcombank’s journey to enable the digital transformation of Viet Nam’s finance and banking industry,” said Simon Dale, Managing Director of Southeast Asia and Korea at Adobe. “Using Adobe Experience Cloud, Techcombank will be able to deliver better and faster experiences for customers, advancing its long-term vision to inspire a more robust digital skills economy and workforce reskilling in Viet Nam.”

Viet Nam aims to accelerate national digital transformation efforts in the finance and banking industry, including a target of 70 per cent of bank transactions conducted on digital platforms by 2025. To that end, Techcombank and Adobe have committed to building the digital skills economy by unveiling an inaugural Center of Excellence (CoE), bringing together the most sought-after digital and technology skills to upskill teams and develop digital talent.

“Our CoE will develop the digital capabilities of teams within Techcombank to leverage the tools within Adobe Experience Cloud,” Dale added. “This will simultaneously accelerate the bank’s digital transformation journey and enable the development of industry-leading digital talent within the bank.” — VNS