Orient Commercial Joint Stock Bank on March 19 became the first bank in the country to move to an omni-channel digital platform that allows customers to switch between devices during a single transaction. — VNS Photo

Orient Commercial Joint Stock Bank on March 19 became the first bank in the country to move to an omni-channel digital platform that allows customers to switch between devices during a single transaction.

With all of the bank’s online and offline channels integrated, customers can start making a transaction on its website and finish the process at an OCB branch or on its mobile app.

“This [digitisation] trend is inevitable and financial institutions are reaching out to it, and OCB has become the first bank to bring the omni-channel concept to Việt Nam,” Nguyen Dinh Tung, general director of the lender, said at the launch ceremony.

“Today’s event marks a big step for OCB in becoming a modern bank and a leader in the retail and SME sectors.”

The launch of omni-channel banking provides OCB with a strong foundation for becoming a digital-only bank, he said.

On the occasion, OCB also offered some new products such as financial management, opening online savings accounts, scheduling future payments and widgets which give customers freedom to arrange their most frequently used services, among others.

OCB said more new products would be offered from now through 2020. — VNS