NAPAS, Mastercard join forces to boost contactless payment
This year's programme has been expanded in scale and duration, with a total budget of up to VNĐ15 billion.
To support the Shopping Season promotion programme in HCM City and Hà Nội, the National Payment Corporation of Vietnam (NAPAS) in collaboration with Mastercard is launching the promotional programme to promote contactless payments from now until the end of 2024.
This year's programme has been expanded in scale and duration, with a total budget of up to VNĐ15 billion (US$588.200). Nearly 40 major partners in various sectors such as food services, retail technology, cosmetics, entertainment, pharmaceuticals and education, are participating through the network of over 6,000 Payoo acceptance points.
During the specific application periods of each incentive programme, customers will receive discounts in amount or percentage of the order value when purchasing and paying with contactless technology cards from NAPAS and Mastercard issued by banks/financial companies. Customers will enjoy offers particularly focused on the two peak seasons, including summer and the year-end festive season.
Nguyễn Quang Minh, General Director of NAPAS, said: "Over the years, NAPAS has collaborated with many large, reputable partners to implement incentive programmes to promote the benefits of card payments to people and stimulate the habit of cashless payments.
"Through cooperation with Mastercard to launch this major promotional campaign this year, NAPAS hopes not only to stimulate shopping demand and boost domestic business production but also bring positive values through community activities, particularly spreading the benefits of cashless payments and encouraging a change in spending habits using contactless payment technology cards.”
Winnie Wong, Country Manager, Vietnam, Cambodia and Laos, Mastercard, added: “Mastercard is excited to continue collaborating with NAPAS and Payoo to bring rewarding, safe, and frictionless transaction experiences to consumers and businesses in Việt Nam. As part of the partnership, Mastercard leverages its cutting-edge payment technologies and global expertise to deliver tailored solutions that meet the needs of its partners, businesses, organisations, and the people in Việt Nam.
"By working with like-minded stakeholders, Mastercard is enabling an inclusive payments ecosystem that allows everyone to participate in the digital economy and accelerate the cashless agenda in the country."
In addition to implementing the large-scale promotional campaign to stimulate shopping and promote cashless payments, this year, NAPAS, Mastercard, and Payoo will continue to accompany the social welfare programme "Tap to Share - Give Hope" to support free cancer screenings for poor women in difficult circumstances.
The programme is expected to be launched this October to celebrate Vietnamese Women's Day (October 20). This also reflects NAPAS and Mastercard's social responsibility in raising health awareness among people, particularly towards protecting vulnerable groups in society.
Contactless card payment is increasingly asserting its crucial role in the digital economy, providing consumers with superior convenience, high security, and fast transaction speed. Currently, contactless chip card technology has been widely applied worldwide, especially in developed countries.
According to NAPAS, by the end of the first quarter, the total number of domestic chip cards (NAPAS cards issued by Vietnamese banks/financial companies) in the market has reached over 58 million cards. — VNS
