NAPAS, Mastercard and Payoo launch exciting year-end promotion


The Vietnam National Payment Corporation (NAPAS) and Mastercard continue their collaboration by launching the 'Elegant Tap - Stylish Living' campaign during the year-end holiday season.

A customer enjoys the summer promotion programme at a FamilyMart convenient store. — Photo courtesy of the organiser

The Vietnam National Payment Corporation (NAPAS) and Mastercard are continuing their collaboration by launching the 'Elegant Tap - Stylish Living' campaign during the year-end holiday season.

Running from now through December 2024, the promotion aims to promote contactless payment methods and encourage the adoption of this convenient, secure payment option.

Continuing from the success of the summer promotion, the year-end holiday promotion is a part of the campaign with similar terms across nearly 20 partners and over 6,000 sales points in the Payoo network.

Participating sectors include supermarkets, convenience stores, food services, entertainment, pharmaceuticals and education. During the specific application period of each promotion, customers can enjoy discounts either as a fixed amount or a percentage of their total order value when paying with NAPAS and Mastercard contactless cards.

Major brands participating in the year-end discounts include the AEON MALL, Long Châu and An Khang pharmacies, Bách Hóa Xanh, 3Sach Mart supermarkets, FamilyMart and Ministop convenience stores, McDonald's and English education centres Yola and Wall Street English.

This year-end program is strategically planned to coincide with major shopping events such as Black Friday, Christmas and New Year, aligning with the Ministry of Industry and Trade’s 'National Focused Promotion 2024 – Vietnam Grand Sale 2024'. Through these efforts, NAPAS, Mastercard and Payoo aim to deliver significant value to cardholders while supporting businesses in reaching their year-end sales goals.

NAPAS, Mastercard and Payoo have long been collaborating on various initiatives that benefit Vietnamese consumers and individuals, from festive campaigns to social impact initiatives. Recently, NAPAS, Mastercard, and Payoo launched the social welfare initiative 'Tap to Share, Give Hope', providing 2,010 free cancer screenings for underprivileged women in Hanoi and Ho Chi Minh City.

The programme also pledged support for 200 advanced screenings (valued at VNĐ5 million each) for women at high risk of cancer. The campaign has seen millions of contactless transactions and thousands of shares of the hashtag #tapandshare on social media, raising a total of VNĐ3.5 billion for the free cancer screening project for women. — VNS

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